WaldoPro launches version 2 of MarketMax marketing platform

WaldoPro, a provider of AI-powered photo management and marketing solutions for volume photographers, announced the launch of MarketMax 2.0, a new release introducing the ability to schedule remarketing messages via both text and email. These new features enable photographers to strategically plan and automate their re-marketing efforts, ensuring that the right messages reach the right audience at the optimal time, the company claims.

“MarketMax 2.0 represents a significant leap forward in our mission to empower photographers,” said Rodney Rice, CEO of Waldo Photos. “By adding scheduling capabilities, we’re giving photographers the tools they need to maximize their outreach and, ultimately, their sales. It’s all about making marketing easier and more effective, so they can focus on what they do best—capturing memories.”

Key features:

Messaging Sequences – Photographers can now schedule out multiple SMS and email remarketing messages days, weeks, or even months in advance.

Sequence Templates – Once created, a sequence of messages can be saved for future use or cloned for easy adaptation for a new event.

Audience Filtering – The audience can be filtered based on a multitude of criteria including non-purchasers and those with proofs. Every scheduled message is only sent to those who qualify, based on filters, at the time of send.

Automated Campaigns – MarketMax 2.0 ensures re-marketing messages are sent at the right time, increasing the chances of customer engagement and sales conversions.

Multi-event Scheduling – Photographers shooting multiple events requiring the same remarketing sequence can quickly apply a sequence to all applicable events.